Four of the Biggest Media Trends in 2023

1. Video Content:

Short-form video content is still king, popularised by platforms like TikTok and Instagram Reels and is likely to keep growing in popularity. Brands and individuals are using these platforms to create engaging and easy-to-watch video content.

Check out our TikTok here: https://www.tiktok.com/@minto_branding

2. Augmented Reality (AR) and Virtual Reality (VR) Integration:

Social media platforms are increasingly incorporating AR and VR features to enhance the user experience and give the content an extra depth and memorable aspect. Again, this trend is likely to continue, offering new and interactive ways for users to engage with content and brands. A perfect example of this is Apple's new headset, the Vision Pro. It aims to seamlessly blend digital content with your physical space: https://www.apple.com/apple-vision-pro/

Another company that has massively progressed to keep up with the ever-changing tech world is Adobe—namely their generative AI, Adobe Firefly. It aims to generate AI and other artificial intelligence-powered tools to help users create more with fewer boundaries: https://www.adobe.com/products/photoshop/ai.html

3. Influencer Marketing Evolution:

Influence marketing has become a fundamental element of many brands marketing strategies, and its growth and effectiveness will continue to be evident in 2023. Many marketers have been collaborating with content creators and influencers to increase brand awareness. They have become effective strategies for driving brand growth, expanding their customer reach, and building connections with audiences throughout their purchasing stages.

4. The Rise of New Platforms:

While major social media platforms like Facebook, Instagram, and TikTok have dominated the market for years, niche platforms are starting to cater to specific interests or demographics. And this has been allowing them to gain an increase in traction. Apps like BeReal have been growing, allowing users to share an authentic picture of their day with a group of friends, in stark contrast to Instagram's carefully filtered images. In July 2023, we saw the introduction of the new Threads app, which gained millions of users in a matter of days. Threads offers a Twitter-like microblogging experience, but on Threads, you can be more creative and interactive. A major part of the platform's appeal came from users being able to sign up easily through their existing Instagram accounts and transfer over their followers from the app. Since the platform was launched on July 5th, it has already gained over 115 million users and counting and is deemed the fastest-growing platform in history.

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